About

Hi! I am Philipp Smirnov, I work in B2B SaaS GTM operations, and there are 2 things I reaaaaally don't like.



First – not getting the desired outcome. Putting effort with no result time after time.

Second – teams being out of sync, not understating each other and having no shared language and no shared conceptual map to work well together.



My goal here is to bring value to fellow GTM folks by figuring out and sharing actionable models that would create more clarity and better results.

And create a shared map of key things in a B2B SaaS business to which teams could point fingers and discuss and make progress.



The problem that I care the most about now is having zero clue, explainability and predictability behind what actually drives the ARR.



I believe knowing how the world works and how to create value for others is noble.

And that the great things that can be achieved by a team far exceed the great things that one can achieve alone.

And so that it is our duty to be competent and work better together.

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